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The Issues

With more and more businesses transactions taking place over the phone, the rise in regulatory laws governing the phone based contracts and selling has dramatically increased. Combined with legislation to protect consumers from mis-selling and nuisance calls, and increased corporate governance, the regulatory landscape has become a complex minefield for companies to navigate.  Multinational organisations find this even worse as regulations around communications vary from country to country.

Customers need vendors who have done the research, who know the markets that they serve – both geographically and vertically (financial services, sales operations etc) and can respond and advise to protect the business and ensure compliance within the normal cost of ownership of the technology that the provide. Magnetic North is that partner. 

Why Magnetic North?

Optimise is a powerful transaction recording solution which records, compresses and archives calls and where required screen transactions automatically to protect your organisation. Optimise delivers full compliance to major standards which include:

  FSA (Financial Services Authority) An integrated recording and storage solution for risk management, along with Compliance with all local and international regulatory requirements. Clear audit trails for corporate compliance. Easy extraction of recordings to meet business needs and assist in investigative processes. Optimise ensures FSA compliance and good practice.

  PCI - Major incidences of high profile credit card or credit data loss seem to make the news on a regular basis. All service providers who handle, transmit, store, or process information concerning any of these cards, or related card data, are required to be compliant with PCI (Payment Card Initiative), whilst providing data protection compliance to EU and EEC standards. Optimise and Maximise ensure PCI compliance out of the box.

  Sabarnes-Oxley - The legislation is wide ranging and establishes new or enhanced standards for all U.S. public company boards, management, and public accounting firms. In order to ensure compliance with these regulations, companies must protect the underlying IT infrastructure that houses, processes and stores this critical information.


  HIPAA  (Healthcare Privacy regulations) in the United States, The Health Insurance Portability and Accountability Act (HIPAA) offers protections for millions of American workers that improve portability and continuity of health insurance coverage, along with the security and privacy of health data. Optimise complies to HIPAA regulations.

  ICSTIS - Responsible for regulating premium rate services in the UK, which include content, promotion and overall operation. Optimise ensures chat line providers and premium content providers are entirely covered for ICSTIS regulations related to proving transactions meet the constraints of the code.

  DMA – Direct Marketing Association – The DMA in the UK set out guidelines for members to ensure good practice for customer contact campaigns. Magnetic North ensure and monitor DMA guidelines for our Maximise platform.

  OFCOM  - Magnetic North Maximise predictive dialler and Optimise contact recording solutions ensure full and ongoing compliance with the latest OFCOM regulations to protect consumers from nuisance calls. More...

  US DO-NOT CALL Legislation – Maximise delivers ongoing compliance to changing FCC federal Do-Not- Call and telemarketing good practice.

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