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The Issues

Call Centres have become the front door and the human face of the shop window to many organizations. In so doing they have moved from the periphery of the company to become a central strategic channel for doing business.

Helping business centers manage the complete life cycle of their customers while improving CRM is the key to unlocking better customer experiences. For many companies, one of the main ways of establishing a contact centre's success has been to measure how quickly agents answer calls.  The initial customer experience might be positive if their call gets answered by an agent, but the key to customer satisfaction has to be all about first call resolution and exceeding customer expectation, and Magnetic North understand that technology has a key role to play here.

Customers need vendors who can work with them proactively to help them boost their productivity and with it their turnover and profitability. Magnetic North is that vendor.

Why Magnetic North?

Optimise involves advisors and call handlers in the process of the quality of the service that they deliver, by giving them access to their calls and performance metrics online. Involvement is the first step to increased motivation and better performance. Optimise further enables easy process analysis to help to map out the most successful customer service approach and enables organizations to optimise their service delivery.

Maximise for Customer Services - Outbound customer service is on the dramatic increase. Organisations around the world are learning to cherish customer relationships as the cost of recruitment of new accounts continues to rise and cost of losing a customer is ever greater. With this, inbound service centres are introducing automated outbound campaigns, not to sell to customers but to service them through surveys, positive feedback such as notification of deliveries, service call appointment booking and order shipment confirmations. Maximise is a proactive outbound contact tool and nurtures customer relationships rather than a tool that harasses customers and damages the relationship.


Our Pedigree

Serving customers in the Customer Care sector globally since 1999, Magnetic North Customer Care clients include Capita Fulfillment Services, Transport for London, JD Williams, Virgin Atlantic, Virgin Money and more.

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